Want to Present a Workshop?
Whether your workshop will be sharing EFT with the world or on any other topic there are 8 basic concepts to be addressed. We’ll cover the first 4 in this article.
1) You. What holds most people back is not lack of knowledge of the topic; it’s their own fears. Yes, we can tap away our fears of public speaking but as Andy Bryce said during his EFT Master Showcase presentation, tapping away the anxiety of public speaking doesn’t make you good at it! You still have to:
2) Create the Workshop. The success depends on presenting a) a topic of interest, b) your level of knowledge and preparedness, and c) ability to identify and market to your target audience.
a) How do you know if people are interested in your topic? Much study on the subject indicates workshops are better attended if they offer a benefit that makes addresses self-improvement, improving personal appearance, relationships, health, creativity, or can help them make or save money to assure financial security or success. EFT certainly can address most of the desires people have. Focus your workshop that meets a particular need, after all many people just wish to resolve their own issues, not everyone wishes to become a practitioner.
b) After using EFT for your fears, preparedness is the next major factor in dealing with any remaining anxiety about presentations of any kind. Making a list of every class, book, conference you’ve attended or studied on your topic will help you realize you are knowledgeable. Then, write out your “objectives” i.e. what do you want your attendees to be able to do by the end of your workshop. Narrowing down what you want them to be able to do helps guide the workshop content for the time you have available. Next, start outlining what you already know that will enable your attendees to meet the objectives. This process will point out any gaps of knowledge that you can then research. One good way to learn to deliver a workshop on any topic is to attend someone else’s workshop on that topic.
c) Marketing the workshop seems to also strike terror in many hearts. Will any one come? One of the best ways to get started with your workshop is to pick up the phone and call people you know, and don’t know, who may be interested, or as important, know people who could be interested. I filled my first EFT workshop in 2000 by calling people I knew. People who already, as the marketing folks like to say, knew, liked, trusted me. Which leads to concept three…
3) Filling the seats. “Basically people are willing to spend their time and their money to attend because they believe that in some way you will give them information to make their life better; or your information will “solve” a problem for them, a problem that perhaps they spend way too much time thinking or worrying about. Clarify what would be the outcome for your attendees if they attend your workshop. What are the benefits of attending your workshop? You will use these “why people come” benefits for your marketing materials.” (from Building Successful Workshops, free download manual on EFT4PowerPoint.com) Many would be presenters attempt to target everybody. Narrow down to the types of people who really would be interested, male, female, occupations, other interests, etc. What problem do they have your workshop could benefit? And, where do these people go? How do you best reach these people? What groups already know, like, trust you? What groups do you already network with? If you are attempting to start any business venture you “gotta get out there.” And, review other’s marketing materials for ideas. Not to copy them but to start generating your own creative juices. Now let’s move on to the more fun part – presenting.
4) How do you plan a workshop that addresses everyone’s learning styles? Some of us are visual learners, others auditory, or kinesthetic. This simply means we use our senses to learn: seeing, hearing, feeling, even smell and taste. Plan your words and activities that address all of these. Help them to make pictures in their mind’s eye of what they are learning, to hear it in their head and to touch and perhaps even smell and taste what they are learning about. Communication and learning extends beyond the spoken and written word. Intersperse interactive activities within your workshop to emphasize points and reinforce learning. Google “workshop activity ideas” for literally hundreds of ideas.
Ann Adams, LCSW, EFT Cert-Honors, trains EFT internationally; her next class is in Atlanta, GA. She will also be speaking at the Spring Energy Event in NY April 5, 2014.